Prada linea rossa features Gus Kenworthy
Nothing beats the innovative technology and perfection of Prada Linea Rossa. Launched in 1997, Linea Rossa is a unique fusion of style and high-performance sports. The textile invention coupled with sleek silhouette powers a fusion of body and fabric intended to perform under the most extreme skiing circumstances.
Free-style skier and champion Gus Kenworthy, stars in the Fall/Winter 2020 Prada Linea Rossa campaign. Gus is photographed by Vanina Sorrenti under the creative direction of Ferdinando Verderi in a series of beautiful portraits. The different photographic angles and Vanina’s subtle lighting reflect on Gus’s multifaceted character and career, always underscored – literally – by the red line of Linea Rossa, representing his achievements and experiences.
For Fall/Winter 2020, the protection and performance of winter sports inspired Linea Rossa pieces designed for warmth and resistance against the harshest elements. The new innovative EXTREME-TEX, a triple-layer textile especially developed by Prada, is translated into zipped jackets and trousers, combined with lightweight graphene padding for thermal insulation. Multiple-weights of nylons, jerseys, techno-knit, EXTREME-TEX and EXTREME-TEX LIGHT enable layering – adaptive to different terrains and demands. High-impact sport and metropolitan life alike, Prada Linea Rossa is engineered to achieve.